Transforming Traditional Retail

We are experts in Chinese cross-border ecommerce, with a proven history of addressing the entire range of hurdles and challenges to making sales in the world’s largest ecommerce market. Through our own marketplace unineed.com, we have worked with a wide range of small and large UK and European brands, helping them achieve significant international growth into China and beyond.

From humble beginnings selling from our front room in Glasgow, we have grown to become a multimillion pound vendor focused on the Chinese and international markets, and an end-to-end platform provider to our partners.

We are passionate about providing an unrivalled service and growing in partnership with our clients as we break down the barriers to cross border ecommerce.


From Glasgow
to Global



unineed.com launches as an internationally-focused ecommerce marketplace based in Glasgow offering great value beauty and fashion products to customers in China, the UK and around the world


immediate growth

unineed.com grows its presence in the export market, partnering with a number of Chinese affiliate marketing partners and offering a wide range of products from premium brands including Clinique, Moschino, Elizabeth Arden and Prada


shift to in-house solutions

Unineed brings a number of core functions in-house including web development and digital marketing. Additional investment in customer service and shipping functionality increases the service capability and benefits for international customers including multilingual customer service and free worldwide shipping


global expansion

Through significant investment in marketing capabilities and strategies in Asian and US markets, and rapidly growing demand for imported products in China, unineed.com achieves annual revenue growth of over 100%. In 2016, Unineed launches its project management and outsourcing division to support domestic businesses in accessing international ecommerce management, the genesis of Unineed Group


roll-out of Unineed Group

Using the lessons learned and the capabilities built over seven years of successful trading into Chinese and international markets, Unineed Group launches as a new venture to replicate the success of unineed.com for our partners