Web Development & Localisation

Unineed Group has over 7 years experience in international ecommerce web development. Our own international marketplace was built to overcome the challenges faced when selling to Chinese and international customers and we replicate this functionality for you in building a responsive and robust cross-border ecommerce solution.

There are a number of significant barriers to entry when developing an ecommerce website targeted to the Chinese market from a foreign jurisdiction. These include:

Loading Times

Non-optimised UK websites will typically experience load times of 30-40 seconds within China, while 40% of users will abandon a website that takes longer than 3 seconds to load, a figure that rises to 53% for mobile users.

Using an advanced global content delivery network optimised for the Chinese market, we are able to reduce loading times to well below 3 seconds and minimise customer abandonment.

Mobile First

Mobile is the primary channel by which Chinese consumers access the internet and make purchases, with almost 80% of web users in the country making regular purchases on portable devices.

We design all our websites with a mobile first architecture to deliver a seamless service to Chinese consumers.

The ‘Great Firewall’

The Great Firewall of China is a combination of legislative and technological barriers to entry in the Chinese market.
Most commercial websites will not explicitly be blocked by the Great Firewall, however will experience dramatically increased loading times within China to be effectively unusable.
We use a number a technical strategies to mitigate and circumvent the Great Firewall and deliver a website based in the UK or other western jurisdictions without a time penalty.

Local Knowledge

Knowledge of local nuances in content creation, customer service, payment methods, market trends, product preferences, trends and brand positioning is key to presenting a successful China-facing ecommerce site.

Our translation and customer services ensure critical information is correctly presented and communicated to customers in a way in which they are familiar and comfortable, taking into account local behaviours, forms of address, terminology, speech patterns and preferences.

Using our expert understanding of Chinese consumer trends, buying patterns, brand positioning and other local considerations, we plan and manage sales campaigns on your behalf.


Consumers prefer to pay in local currency while you receive payment in the currency of your choice.

Our currency management tools allow both parties to transact in their favoured currency at a seller-defined exchange range with no forex risk.